Although Bose maybe known for making audio headphones of superior quality, when it comes to their branding they give off a very tech forward feeling. Although this is not necessarily a bad brand image to exude, I noticed a lot of friends had purchased a much lower quality headphone because they had been attracted to the package or the branding. Design speaks to consumers. In the world of headphones I think there is a large market of artist & creative consumers that want to buy a product that will mesh with their trend forward lifestyle.  For this project I wanted to redesign the packaging for Bose Audio Headphones to appeal to this set of consumers, without feeling entirely removed from the Bose brand identity.

PAckage design

concept

the brand

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CURRENT DESIGN ANALYSIS

When studying the current design of the Bose OE2 headphone I searched for the weaknesses I wanted to improve. Some of my findings were as follows:

• Plastic clamshell packaging is dated and very difficult to open. Not to mention it is an excessive use of plastic that just becomes waste once the headphones are removed. 

• The color palate used lacks in shelf differentiation. When looking at a row of products on the shelf my customer will be more drawn to something that jumps out at them.
•Typeface is very basic and uninteresting. Colors and type suggest a very ‘tech-y’ feel, targeted towards a very limited audience.

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the competition

Aspirational design analysis

These were the eye grabbing products on the shelf- these were the brands that were doing it right. 

Through studying the design of some competitive brands I picked out the design elements that I wanted to include in my re-design. 

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sketchbook

BRAINSTORMING

Original concepts revolved around disrupting the confines of a typical box shape. After sketching out ideas I concluded that sometimes an atypical shape in packaging is actually more of a nuisance then a point of interest. So if it was still going to be a square box, how could I make it more interesting?

final concept

The idea

Bose Audio headphones create an immersive audio experience to the listener. I wanted to illustrate this experience with art, along with creating a box that could provide a secondary life to the user after removing the headphones.

When I stumbled across the "Cracked Ray Tube" project it seemed like the perfect fit. Artists James Connolly & Kyle Evans were producing images of static by breaking and disrupting the interfaces of analog televisions and computer monitors. In the process, the analog machines were producing self-generated electronic noise. Essentially the artists found a way to turn sound into art.

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The package:

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the dieline:

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the collection:

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